H. Moser & Cie : disrupting the world of luxury watchmaking

+10k followers

Expertises Digital activations E-commerce website Media website

Cosa supported H. Moser & Cie., a luxury watch brand, in its digital strategy by creating innovative tools, an irreverent blog, and a high-performing e-shop. This collaboration helped Moser strengthen its unique image, expand its audience, and maximize its commercial impact.

A digital strategy serving boldness

Overview

Founded in 1828, H. Moser & Cie. is a family-owned company known for its high-end watches and rebellious spirit. Seeking to mature while preserving its irreverent identity, the brand turned to Cosa to develop a digital strategy aligned with its “Very Rare” signature.

Context

Moser wanted to balance its irreverence with the legitimacy of its luxury watches while targeting a younger, less expert audience. With limited resources and partial mastery of the digital ecosystem, Cosa rose to the challenge by proposing creative and effective solutions.

Briefly

Cosa developed innovative digital tools for H. Moser & Cie., including an SEO-optimized blog, an e-shop launched in record time, and impactful digital campaigns to maximize commercial success.

Results / Impacts

+250k newsletter subscribers with an average open rate of 35%.

99k users, 112k sessions, and 420k+ pages viewed on the Pioneer Chronicles blog since January 2018.

87 842 visits on a landing page dedicated to The Streamliner Collection launch.

12 million impressions, 170k clicks, and 4.2 million video views during the same product campaign.

30k users, 36k sessions, and nearly 80k pages viewed on the e-shop after its launch in March 2019.

Solutions

Pioneer Chronicles: a bold blog

We created Pioneer Chronicles, designed as a less corporate version of the main site. This blog embodies Moser’s values: excellence, independence, and boldness. Optimized for SEO and easy to update via WordPress, it drives traffic to the main site, generates newsletter subscriptions, and boosts social media engagement.

The Pioneer Tour: an immersive campaign

For the launch of the Pioneer Centre Seconds Funky Blue Black, we created The Pioneer Tour. Two watches traveled around the world, moving from wrist to wrist without a fixed destination. The journey was documented on a dedicated landing page and Instagram.

The Streamliner Collection: a successful product campaign

For the launch of Moser’s first chronograph in early 2020, we designed a digital strategy featuring a landing page, dedicated newsletters, exclusive content, and teaser campaigns.

An e-shop launched in record time

Amid the pandemic’s closure of Asian retailers, we launched an e-shop in just 15 days. This site built on the promising start of Certified Pre-Owned Watches launched weeks earlier. We highlighted attractive models and integrated Insta-shopping to boost conversions.