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Fauchon: The digital transformation of the French fine food flagship
Cosa supported Fauchon, the iconic French fine food brand, in the complete redesign of its e-commerce site. This ambitious project aimed to modernize the brand’s image while preserving its century-old heritage. The goal: double e-commerce revenue while strengthening Fauchon’s premium positioning. The project also involved a complex migration from Magento to Shopify and the development of a B2B module.
A redesign serving an optimized user experience
Overview
Fauchon, a fine food institution since 1886, is renowned for its artisanal expertise and exceptional products. The previous version of the Fauchon website dated back to 2004 and required a complete overhaul—from graphic codes to user experience. Facing the aging of its digital identity, the brand turned to Cosa in 2023 to completely rethink its online presence.
Briefly
This global redesign aimed to create a modern and high-performing e-commerce site that reflects Fauchon’s excellence and craftsmanship. The project mobilized expertise in UX/UI, development, and content strategy to deliver an optimized customer experience.
Solutions
UX/UI : Simplification and personalization
Our UX/UI team tackled the challenge of modernizing Fauchon’s image while respecting its DNA, blending craftsmanship with premium experience. We created a sleek site that highlights the diversity of products through attractive visuals. The user experience was simplified with clear storytelling, an intuitive purchasing journey, and smooth navigation. Special attention was given to personalization, including showcasing options for creating custom gift boxes.
Technical challenge: A robust and scalable infrastructure with custom middleware
The technical core of the project revolved around migrating from Magento to Shopify for a more flexible e-commerce platform. Our team designed custom middleware to facilitate data integration between PIM, Sage, and Shopify. This architecture enables efficient management of B2B and B2C orders while ensuring a seamless omnichannel experience.
Editorial: Harmonizing design and content
A site redesign also requires a refreshing editorial tone. We aligned content perfectly with the design to create a coherent and immersive experience. Key pages such as “La Maison,” “Histoire,” “Savoir-faire,” “Innovation,” and “RSE” were reworked to highlight Fauchon’s DNA while adding a touch of modernity.
Our team
- Pre-sales and client consulting: Julia Simonetta – Laurent Kretz – Audrey Singh – Eugénie Montastruc – Louis Dumoulin
- Technical direction: Kévin Couvet – Louis Joulain – Aurélie Fouque – Emilien Laborde
- Project management: Karen David
- Development: Louis Joulain – Ahmed Zaghdoudi – Christine Pemba Kingala – Sylvain Gourmaud – Romain Khanoyan
- UX/UI Design: Théo Guinet – Sandro Raspaldo – Aiseta Dembele – Marc Pédeau
- Content writing: Clément Falize
“Thanks to an optimized user experience, responsive design, and targeted content strategy, Fauchon’s exceptional products are now accessible across France and Europe. The objectives were clear: simplify the purchasing journey, unify omnichannel experiences, and strengthen Fauchon’s premium image. Cosa played a key role in this transformation.”
Pauline Lamare-Lecerf
Directrice Marketing Digital & CRM à Fauchon
