Simone Mahler : redefining the digital identity of a cosmetics institution

Expertises Brand identity Corporate website Global communication UX/UI design

Cosa helped Simone Mahler, an innovative beauty salon, redesign its website. Our teams were asked to inject Simone Mahler’s new brand platform and print visual identity into the site.

The aim of this collaboration was to translate the brand’s identity into a digital charter and website that could be adapted to BtoB and BtoC needs.

From print to digital

Overview

Founded in 1946 by Simone Mahler and her husband, the brand specializes in skincare and is committed above all to skin health.

In 2023, in the final stages of its rebranding, Simone Mahler approached CosaVostra to redesign its website.

The aim was to create a genuine digital showcase for end consumers, both BtoB and BtoC.

Briefly

For this collaboration, Cosa helped Simone Mahler redesign its website, transposing its print visual identity into a unified digital charter. The site, aimed at BtoB and BtoC customers, offers a structured customer journey and a fluid user experience.

“Well done Cosa for your work and thanks to the whole team for your support. See you soon for the rest!”

Emile Guarné Head of marketing

Résultats / Impacts

CosaVostra has renewed Simone Mahler’s e-commerce experience with a high-performance site offering a fluid user path.

Currently in showcase/catalogue version, e-commerce will be activated in 2025.

The brand has carried out numerous projects in 2023, with a new identity and a reinforced presence at trade shows, in order to achieve its growth objectives.

The website has been a real success with buyers, perfectly capturing the essence of Simone Mahler and the modernity that the brand embodies through this new platform and identity.

“A huge thank you to the entire Cosa team, for their ongoing support and expertise throughout this project. Your commitment and collaborative spirit were indispensable in bringing our vision to life. #Moretocome”

Simone Mahler

Solutions

Choice of CMS and development

The creation of the site required the choice of a suitable CMS (Content Management Solution), and Shopify was chosen for its advantages:

Modularity and intuitive interface, enabling autonomous management by the customer
Integrated multilingual functionality, exploited for an essential English version aimed at an international audience

The UX/UI approach

La phase UI a impliqué la création d’un design system intégrant la charte graphique print de Simone Mahler à son adaptation en charte digitale. Cosa est également intervenu dans la rédaction de guidelines éditoriales pour les prestataires et de wordings spécifiques au site.

Côté UX, le processus a débuté par une cartographie des contenus pour établir une hiérarchie des informations cohérente, suivie de l’élaboration de l’arborescence, de la navigation et des parcours clients.

Digital showcase

The project focused on immersing customers in the Simone Mahler world via the website. A benchmark led to the transposition of the institute’s process into a digital journey structured in 4 stages:

Step 0 – Diagnosis: schedule a complete skin diagnosis at the institute;
Step 1 – Prepare: product advice for skin preparation;
Step 2 – Act: product tips for the active phase of the methodology;
Step 3 – Protect: product advice for the last phase before the desired final result;

The aim is to encourage people to book an appointment with a beauty salon, and then to purchase a product once they’ve received the results of their diagnosis via the website.

Our team

Audrey Singh, Head of New Business, on pre-sales
Julia Simonetta, e-commerce director, on auditing and e-commerce strategy
Karen David and Marie Doyen, project management
Development and technical integration: Kévin Couvet, Chief Technical Officer; Émilien Laborde, Head of e-commerce and WordPress; Louis Joulain, back-end developer; and Christine Pemba Kingala, front-end developer.
On design: Alexandre Petit, Head of Brand Design, and Clémence Gros, Brand/UI director.
Eugénie Montastruc, Account Manager