Leave us a voice message
A brief, a request, a poem?
Domaines Barons de Rothschild Lafite: modernizing brand identity and communication
Since 2016, Cosa has been supporting Domaines Barons de Rothschild Lafite in modernizing their identity and communications. This partnership has enabled us to overhaul their image, structure their discourse and create innovative tools like Le Journal, a digital magazine embodying the spirit of the group.
Helping a family brand express its difference
Overview
Domaines Barons de Rothschild Lafite, a major player in the wine sector, has been working with Cosa since 2016. This partnership began with Instagram account management, then extended to a complete identity overhaul in 2020. In 2023, the launch of Le Journal magazine marked a new stage in their media strategy.
Context
Faced with an outdated visual identity and a corporate discourse ill-suited to their ambitions, Domaines Barons de Rothschild Lafite wanted to modernize their image. Their objective was to unify their communications around a strong identity, while highlighting the history and specificities of their estates. Our teams were asked to rethink their graphic charter, structure their message and develop innovative media tools.
Briefly
Cosa helped Domaines Barons de Rothschild Lafite modernize their identity and strengthen their digital presence. Thanks to initiatives such as Le Journal and social media campaigns, the brand has become more coherent and attractive to BtoB and BtoC audiences.
Results / Impacts
+35 %
increase in visits to lafite.com since the launch of Le Journal in May 2023
Tripled
Time spent on the site
+50 %
in international sales for Viña Los Vascos and Bodegas Caro since 2018
>15%
Average engagement rate of over 15% on social networks in 2024
Solutions
An umbrella media: @thedomaines
@thedomaines was designed as a narrative medium highlighting the stories of the teams and the wines themselves. This Instagram account, broken down into eight estate-specific accounts, explores the group’s rich heritage while engaging audiences via authentic stories.
Global overhaul of the DBR identity
In 2022, CosaVostra worked on a new signature “Meet the Family” / “L’esprit de famille”, reflecting the unity and diversity of the group. A graphic charter inspired by the topographical lines of the estates was created to reflect the Group’s territorial roots. A variety of key visuals (posters, business cards, slides) were developed to standardize internal and external communications.
Creation of Le Journal magazine
Launched in 2023, Le Journal has become the new homepage of the lafite.com website. This magazine explores rich themes such as roots and the body through cultural and historical articles. It embodies an authentic editorial approach that reinforces the group’s premium image.
BtoB/BtoC video productions
Video series have been produced to promote the Group’s wines internationally. For example:
- Campaigns with renowned chefs (Salt and Silver in Germany, Kristen Kish in the USA).
- Videos featuring the “Meet the Family” promise to reinforce BtoB/BtoC engagement.
POS and marketing tools for Viña Los Vascos
In 2020, Viña Los Vascos completely overhauled its POS (point-of-sale advertising) tools. Key visuals based on an illustrated map were developed to tell the story of the winery.
This project illustrates how a well thought-out media strategy can transform a traditional brand into a modern and inspiring player in the wine industry.
