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H. Moser & Cie. : “We let our watches do the talking”
H. Moser & Cie, an independent Swiss watch manufacturer, called on Cosa to increase its visibility and commitment. The objective: to highlight its unique expertise without resorting to influencers or celebrities. We came up with an original campaign centered on the watches themselves, which became the brand’s spokespersons.
A bold campaign for exceptional watches
Overview
H. Moser & Cie. is a Swiss luxury watch brand known for its innovative and irreverent approach. In a saturated market, the brand wanted to stand out by highlighting its exceptional craftsmanship. In 2024, it entrusted Cosa with the mission of designing a creative campaign that reflected its DNA while engaging watch enthusiasts.
Context
In a sector dominated by traditional brands and big names, H. Moser & Cie. wanted to reinforce its reputation without resorting to a large PR budget or celebrities. The brand sought to captivate watch collectors and enthusiasts in key markets (USA, UAE, Hong Kong, Switzerland, UK) by exclusively highlighting its craftsmanship.
Briefly
Cosa designed an original campaign in which Moser watches literally became the brand’s spokespersons. Through a series of humorous social films, we captured the attention of watch enthusiasts and strengthened H. Moser & Cie’s digital presence.
Results/impacts
+5
million views on all social platforms.
85%
completion rate on YouTube, 9 times higher than our initial benchmark.
+56%
visits to the H. Moser & Cie website during the campaign.
2 325
new subscribers to the H. Moser & Cie newsletter.
174
organic comments on Instagram, all extremely positive.
Solutions
Bringing watches to life: product-centric storytelling
We created a series of nine humorous social films in which each Moser watch was given a distinct personality to tell its unique story and reveal the secrets of its exceptional craftsmanship. These videos were strategically broadcast in key markets and screened at the prestigious Watches & Wonders 2024 event in Geneva.
A targeted digital strategy
By retargeting users who had interacted with the first three films, we directed the audience to more detailed content on the website and encouraged subscription to the H. Moser & Cie newsletter.
This campaign demonstrates that bold, product-focused storytelling can capture the attention of enthusiasts while reinforcing H. Moser & Cie’s unique image in the watchmaking world.
Our team
Our team was made up of content creators, UX/UI designers, digital marketing specialists, and project managers who worked together to ensure that every aspect of the campaign stayed true to H. Moser & Cie.’s identity and values.
“We let our watches do the talking, and the impact was immediate. It’s a perfect example of how a content campaign can strengthen a brand while staying true to its heritage.”
Cosa
